Press & Media

Press & Media

Edible Jersey – Q&A With Jon & Robin McConaughy

Can a magazine article change your life? In the case of Jon and Robin McConaughy, one at least jump-started a directional change for them and their young family that led to their establishing Double Brook Farm in Hopewell in 2004. The article was Power Steer by Michael Pollan, best known …

Press & Media

Meat Straight From The Farm – USDA Inspected On-Farm Slaughter Meets Quality And Economic Goals

Everything about Jon and Robin McConaughy’s Double Brook Farm on-farm meat processing operation defies conventional wisdom. They went super-local in the face of meatpacker consolidation. They went multi-species in an era of specialization. And their quiet little slaughter-house is situated a stone’s throw from million-dollar homes in the suburban Hopewell …

Press & Media

A Kinder Kill › New Jersey Monthly (September 2015)

At Double Brook Farm, animals are treated with compassion, even as they head to slaughter. “We wanted to know where the meat we were eating was coming from…” There are only four slaughterhouses in the area, and they’re all about a two-hour drive away. Transportation in tight quarters on a …

Press & Media

A Better Way To Go › Edible New Jersey (July 2015)

“In March 2015, after a five year process, the farm became the first in New Jersey, and just the second in the United States, to open a USDA-certified, on-farm slaughterhouse that can handle all livestock…” Click here for entire story. [PDF opens in a new window] Story by Diana CerconePhotography …

Press & Media

Escaping The Cube: A Fresh Start On The Farm › CNBC Television Segment [VIDEO]

[cvm_video id=”28″] “When Jon and Robin McConaughy resolved to start eating better food, they took it to the extreme… and became farmers.” Double Brook Farm was featured on CNBC's television segment ‘Escaping The Cube'. It originally aired June 19, 2015. SharePinTweetShareEmail

Press & Media

Double Brook Farm Takes An All-Encompassing Approach To Farming › 150ish The Local Dish (July 2013)

Back in 2002 Robin McConaughy was reading “Power Steer,” Michael Pollan’s landmark cover story about the beef industry for the New York Times Magazine. A lot of people read that piece and became vegetarians, but for Robin and her husband Jon, it planted the seed for what would become Double …

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