Back in 2002 Robin McConaughy was reading “Power Steer,” Michael Pollan’s landmark cover story about the beef industry for the New York Times Magazine. A lot of people read that piece and became vegetarians, but for Robin and her husband Jon, it planted the seed for what would become Double Brook Farm.
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Can a magazine article change your life? In the case of Jon and Robin McConaughy, one at least jump-started a directional change for them and their young family that led to their establishing Double Brook Farm in Hopewell in 2004. The article was Power Steer by Michael Pollan, best known ...
Everything about Jon and Robin McConaughy’s Double Brook Farm on-farm meat processing operation defies conventional wisdom. They went super-local in the face of meatpacker consolidation. They went multi-species in an era of specialization. And their quiet little slaughter-house is situated a stone’s throw from million-dollar homes in the suburban Hopewell ...
At Double Brook Farm, animals are treated with compassion, even as they head to slaughter. “We wanted to know where the meat we were eating was coming from…” There are only four slaughterhouses in the area, and they’re all about a two-hour drive away. Transportation in tight quarters on a ...
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