“Jon McConaughy was an unlikely pick for a farmer. Formerly a trader at Credit Suisse on Wall Street, he gave it all up several years ago to raise animals and crops and run a market in Hopewell. As the recession unfolded, and he and his wife were getting their new business going, his investor’s mind understood that there was economic potential in farming that may have not been there before…”
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Story by Mark Barroso
Photography by Mary Iuvone